Master in Digital Marketing & Ethical Branding
This programme is designed for students with an interest in digital marketing and branding.
Upcoming online events
Programme Overview
Organisations are looking to build authentic brands by integrating values into their marketing and are seeking to evaluate their performance using web analytics to understand the impact of their marketing campaigns on consumer behaviour. The course will review contemporary digital marketing strategies, including the latest cutting-edge developments and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach combining both digital and branding aspects.
The Master in Digital Marketing and Ethical Branding will equip you with the knowledge and skills required to work in a range of roles in your chosen sector; it is intended that this programme will give you the key skills required to succeed and help you gain a competitive edge in the complex and rapidly evolving digital economy.
The course will be taught by an academic team with a strong background in digital marketing and branding. The course will underpin your knowledge with the relevant theories relating to the subject area. The programme aims to enable students to develop a practical and critical understanding of digital marketing and branding in the modern-day business environment. At the end of the programme, students will have the knowledge and understanding of the key concepts and theories in the subject area to allow them to have an active role in their chosen industry.
Programme leader
Dr Arif Gazi, Business School lecturer
The Master in Digital Marketing and Ethical Branding is a specialised programme which allows students to gain insight into how to research, plan and deliver effective digital marketing strategies. As well as building sustainable brands effectively to gain a competitive advantage.
Jade Fletcher
Modules
The use of branding and digital marketing strategies has a direct impact on profit margins and business growth. During this module, you will learn different forms of digital marketing and how to develop an ethical brand. You will also understand the strategy behind the decision-making process of a successful marketing campaign and compare the impact of digital marketing over traditional methods.
The main objective of this module is to understand the fundamental requirements for data analysis. You will learn how to identify data elements essential for an organisation. At the end of this module, you will be able to make strategic decisions.
The aim of this module is to provide you with the techniques, strategies and theories which will help you understand the behaviour of contemporary consumers, with a focus on both individuals and groups. You will also comprehend how to use the digital environment to generate intelligence on consumers.
During this module, you will acquire the knowledge to design a professional website. You will learn the importance of a website in the digital marketing strategy within a company. In addition, you will explore how to evaluate the effectiveness of website development. Furthermore, this module will teach you the fundamentals of website building and designing and you will learn how to make use of analytics to enhance the user experience by analysing data.
Corporate Social Responsibility and Environmental, Social, and Governance practices have increasingly become priorities for many organisations as they assess their obligations to their employees, customers, and the world. In this module, you will understand how organisations work towards meeting these CSR and ESG objectives, while one focus area is data rights and data privacy.
Companies often rely on research-based information to make decisions. In order to use research material efficiently and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse this information. There are many approaches to conducting research which vary in terms of the types of questions they seek to answer and the methods used to provide answers explored in this module.
Trip to Frankfurt (Germany)*
Frankfurt is not only one of the world’s most important locations for banking, but also one of the most important data hubs. By giving you the opportunity to travel to Germany, you will learn about the development of digital transition in companies and you will have the opportunity to participate in social activities, work on a project, visit innovative start-ups and well-established organisations working towards digital transformation.
*The study trip is optional and will be at the students’ own expense, as it is not included in the tuition fees. The destination may be subject to change at the school’s discretion, and a minimum participation rate of 50% is required for the trip to take place.
Impact PAID internship
With the ‘impact internship’ students will have the opportunity to complete a paid placement within a company.
This will allow you to work full-time in an organisation of your choice. The internship will last 6 months for a minimum of 25 hours a week.
This is your chance to gain experience alongside your studies, earn credits for your achievements, and stand out on the job market. At the end of your placement, you will have to write a report.
Entry requirements
- Honours Degree
- Work Experience
- IETLS score
Career in digital marketing and ethical branding
You will be working in the marketing department and your key role is ensuring the businesses succeed online. Digital marketing analysts are responsible for analysing statistics from different marketing platforms using different tools to look for ways that the company can improve its online marketing efforts and strategies.
Roles after completion of the Master:
- Data Analyst
- Customer Marketing
- Internet marketing
- Online advertising
- Project and marketing management
- Digital marketing manager
- Social media manager/Community manager
- Content marketer
- Digital project manager
- Insight manager
- Brand Strategist
Contact Admission Team
FAQ
We may consider candidates from a non-traditional academic background, on the basis of relevant work experience (minimum 2 years). After a review of your application and an interview, we will be able to confirm your eligibility for our programme.
We offer a variety of bursaries, each with a unique eligibility criteria. Candidates who submit an application on time and receive an offer for our programmes can be considered for King Stage bursaries. Please visit our financial support page for more details. Students can also apply for scholarships directly on external websites.
