Introduction to Digital Marketing & Ethical Branding
This programme is designed for students with an interest in digital marketing and branding.
Programme Overview
Digital marketing and branding have an impact on the consumer decision-making process with more influence on problem recognition, purchase decision and post-purchase behaviour.
Companies are hiring more students in their marketing department. This online course is designed for students with an interest in digital marketing and ethical branding.
This course will review and appraise contemporary digital marketing strategies, the latest cutting-edge developments, and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.
Why Choose This Programme
In this intensive Introductory course, you will learn the key skills of today’s digital marketer and understand how to gain a competitive edge in business. The class includes interactive lectures, workshops, and research.
The sessions cover the following topics:
The sessions cover the following topics:
- Foundation of Digital Marketing and comparing technology
- Customer behaviour
- Branding awareness
- Development of e-commerce and the retail revolution
- Social media & SEO
- Data analysis
- Business ethics
Learning Outcomes
Upon completion, students will have covered:
- Introduction to the ‘Digital Marketing’ environment
- Definition tools, digital computing technologies, networks, and challenges
- The changing relationship with the customer
- Impact on branding
- The development of e-commerce and the retail revolution
- Social media
- Database development
- Research engine optimisation and marketing
- Analytics and campaign measurement
- Ethical marketing
- Future trends and developments
- Practice and improve their English language
Assessment
Participants will be evaluated based on the following:
- Group work exercises
- A report and a presentation
Lecture content and class material will be made available through an interactive online platform.
