Introduction to Digital Marketing & Data Analytics
This programme is designed for students with an interest in digital marketing and data analytics.
Programme Overview
Digital marketing has an impact on the consumer decision-making process with more influence on problem recognition, purchase decision and post-purchase behaviour.
Companies are hiring more students in their marketing department. This online course is designed for students with an interest in digital marketing and data analytics.
This course will review and appraise contemporary digital marketing strategies, the latest cutting-edge developments, and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.
“Be the change you want to see in the world” Gandhi
Over the last few decades, the world has gone through a succession of changes that have led to a lot of challenges. These periods are often a great opportunity to reflect and design a new horizon to continue thriving, developing, and evolving.
From this perspective, we have dedicated our energy to developing ambitious programmes that will benefit the next generation of talent and empower them to shape a bright and sustainable future for all.
King Stage is at the intersection of business and education. We have supported thousands of domestic and international students to kick-start their career and raised about 3,000 students from Bachelor to Master levels.
Our student recruitment expertise coupled with our experience in nurturing students through education give us a very unique ability to create programmes that are relevant to business needs and secure a place for our students in an increasingly competitive job market.
From this perspective, we have dedicated our energy to developing ambitious programmes that will benefit the next generation of talent and empower them to shape a bright and sustainable future for all.
King Stage is at the intersection of business and education. We have supported thousands of domestic and international students to kick-start their career and raised about 3,000 students from Bachelor to Master levels.
Our student recruitment expertise coupled with our experience in nurturing students through education give us a very unique ability to create programmes that are relevant to business needs and secure a place for our students in an increasingly competitive job market.
Why Choose This Programme
In this intensive Introductory course, you will learn the key skills of today’s digital marketer and understand how to gain a competitive edge in business. The class includes interactive lectures, workshops, and research.
The sessions cover the following topics:
The sessions cover the following topics:
- Foundation of Digital Marketing and comparing technology
- Customer behaviour
- Branding awareness
- Development of e-commerce and the retail revolution
- Social media & SEO
- Data analysis
- Business ethics
Learning Outcomes
Upon completion, students will have covered:
- Introduction to the ‘Digital Marketing’ environment
- Definition tools, digital computing technologies, networks, and challenges
- The changing relationship with the customer
- Impact on branding
- The development of e-commerce and the retail revolution
- Social media
- Database development
- Research engine optimisation and marketing
- Analytics and campaign measurement
- Ethical marketing
- Future trends and developments
- Practice and improve their English language
Assessment
Participants will be evaluated based on the following:
- Group work exercises
- A report and a presentation
Lecture content and class material will be made available through an interactive online platform.
